Why Car Colors Are Boring Now
Donut Media
This episode was made possible by Ridge Wallet: www.ridge.com/DONUT Use Code “DONUT” for 10% off your order”
Plum Crazy. Ginsburg Yellow. Grabber Blue. These are just a few of the coolest colors to be put on our favorite cars. But there’s a problem: automakers don’t seem to paint their cars like they used to. Join Nolan and explore what changed in the automotive market, and find out why carmakers choose to be less risky with their color palettes. It’s a problem!
WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.
Some of our best videos ever are coming out soon, stay tuned so you won't miss a thing!
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  • Donut Media
    Donut Media

    What's a color you wish your favorite manufacturer would bring back?

    • Aaron Whitesell
      Aaron Whitesell

      GM deep Adriatic sea blue. On my 94 k2500HD

    • Fred Tan
      Fred Tan

      Guard Green for the Mustang!

    • A1MAR

      Anything vibrant and fun really

    • Prashant Maharana
      Prashant Maharana

      Red colour

    • Matt Nutt
      Matt Nutt

      Goodwood green

  • Muhammad Ismail
    Muhammad Ismail

    It is because our Future will be the same as Black and White as our Past.😁

  • Goran Kiš
    Goran Kiš

    No one:ford lighting:hold my beer

  • Giovanni Ramirez
    Giovanni Ramirez

    My favorite color is champagne...that ish is hard to find.

  • lil ghosty
    lil ghosty

    To me it kinda depends on the car

  • Zwolfelfen

    Ok boomer

  • Avocado's Constant
    Avocado's Constant

    Idk, i like black for a business-like, white for luxury for my cars. But something gets me going for that blue yamaha or electric blue focus

  • Mohsin Shaikh
    Mohsin Shaikh

    Cars r painted mostly white because of global warming...white reflects more heat and ppl want thier cars to say cool on a longer run....wat do u think Donut?

  • dbkml94

    It never striked me but this is so true. The 80s were so colourful. And anything from future and even scifi are just metallic and shiny or carbon fibre and dull.

  • Han The3rdFlow
    Han The3rdFlow

    <a href="#" class="seekto" data-time="488">8:08</a> “Do A Heelflip!”

  • brianeee

    Cause *broke* thats the reason.

  • CecilDaBomb1117

    The insurance thing is a myth

  • Haxa Provinsen
    Haxa Provinsen

    Mazda’s soul red is really poppin tasty

  • cal995

    Statisticians: Recession will come soon Coronavirus: You better be ready


    I'd had a red Chevy Malibu lt and had subs which I blasted every day and never been pulled over for a year and a half

  • Penelope416

    Violet or turquoise.

  • GTCam

    Also, White is a typical fleet vehicle color. Partly due to the fact it doesn’t show dirt as much.

  • blue heeler
    blue heeler

    New world order. Lack of freedoms, lack of choice including car colours. Prepping your mind for whats coming. But hey I'm just a crazy guy 🤣

  • The Mopomi
    The Mopomi

    Nope. Cars before sucks... Boomer

  • James McFarland
    James McFarland


  • T K
    T K

    No one: Donut Media: Recession: hold my beer

  • John Doe
    John Doe

    At this rate, anything in the future will be painted white. I'd much rather continue driving some old "rust bucket" V8 than your generic sporty looking sedan or hatchback.

  • Isumaeru 117
    Isumaeru 117

    Car colors are fucking fine.

  • Sav

    Try insuring a car yellow/red and then try champagne or silver.


    White cars in mexico are cheap

  • Pocket Fluff Productions
    Pocket Fluff Productions

    Resale value is probably the biggest factor, because the people doing the reselling often aren't even the drivers, but dealers. Because cars are so much more reliable than they used to be, there's not as much incentive to buy new anymore. So most people who want a new car _don't_ buy one; they lease it. So it's the dealer who's saddled with the task of pawning it off on someone in a year or two. Of _course_ they're going to be minmaxing for resale value.

  • Buchanan Games
    Buchanan Games

    i love my Fiat 500 (Friday) had to get a classic white, it’s just so iconic but if i won the lottery, i’d have to get one in cherry red, plum purple and baby blue - but not black, silver of grey 😖

  • Bryan Ruiz
    Bryan Ruiz

    I don't know why, but you remind me of Chris Pratt

  • hightechlowlife

    the wallet commercial had me crying >.< lol

  • Jeremy

    I love this channel , but why are you perpetuating the red car myth. I work for an insurance company and we don't even see what color the car is on a policy.

  • RoScFan

    It should be ilegal to charge different insurance for different color or to stop cars for a different color.

  • Bilbo Faggins
    Bilbo Faggins

    Seth Rogan is trapped inside you <a href="#" class="seekto" data-time="315">5:15</a>

  • Faraz Naik
    Faraz Naik

    Chris Pratt during quarantine

  • Jim O'Leary
    Jim O'Leary

    Paint color doesn't effect your insurance rate, stop perpetrating that myth.

  • Jaime Vidrio
    Jaime Vidrio

    Insurance payments cost more if you have a red car compared to another model of that car in the same condition but in a less flashy color. What basis do they have to justify higher payments? "We have ummm... Some research that suggests flashy colors are pick by people who drive recklessly. So we have to cover their but more often and therefore should change their price to reflect that." Like, bro are you for real? Do you really gotta nickel and dime me for any small change on my car? Are you gonna start taking where i live into account? My famiies driving history? The colour of my skin?

  • epicman

    as usual, apple screws everything up

  • coda creator
    coda creator

    For me, it was a lack of choice. If I could've found a red car I wanted, I would've bought red. Silver SUCKS. But, it's where I am.

  • dc2faster

    Integra gsr in super sonic blue pearl

  • Josh Aguilar
    Josh Aguilar

    The porsche dealership in town had 6 green 911s and every green was different. They all sold.

  • Matheus Carvalho
    Matheus Carvalho

    Matte florett silver is the best color. And if you don’t agree, well, you’re wrong.

  • radanju3

    no one: ford lightning: hold meh beer

  • Aaron Whisenant
    Aaron Whisenant

    No one: Ford lightning: hold my beer

  • Noah Wade
    Noah Wade

    Why did I low key enjoy this sponsorship? I usually skip past them...

  • Ptao Tom
    Ptao Tom

    "There may be a recession" COVID: Your wish is my command

  • Bigfoot Smith
    Bigfoot Smith

    Into music ??

    • Ptao Tom
      Ptao Tom

      I drive a Fahrenheit GTI. It draws a little bit of attention.

  • Jack Carey
    Jack Carey

    Also slot of people buy white cars is if you live in a hot area your car doesn't get as hot inside from the sun, facts!

  • Grant Becker
    Grant Becker

    Gonna have to ask for a source on those insurance claims. I have a red truck, and my insurance company didn't even ask for the color. As for cop magnet, this is in no way a provable statement. As an anecdote, my first car was a dark red convertible mustang, and I'm currently in a bright red f150. The only time I've ever been stopped was to double check my registration sticker. Car colors are not cop magnets. Speeding nutjobs are.

  • Robert Romero
    Robert Romero

    My new car is blue, and it's no exotic.

  • Lettuce Lizard
    Lettuce Lizard

    German cars look sexier in black 👌

  • That Luxgamer
    That Luxgamer

    Tbh if Honda had imported my Jazz Dynamic, Fit Sport in yellow, I would have order it like thay

  • T neal
    T neal

    i buy silver or white cars because its cooler in the summer ....esp in the southern USA heat

  • westhehacker

    Colors cost more, but they resell for less... Interesting..?

  • SauceMaS7erX

    I’m gonna paint my evo x in cosmos blue

  • Kiprit 18
    Kiprit 18

    <a href="#" class="seekto" data-time="182">3:02</a> finally...Obamium

  • The 360
    The 360

    no one: ford lighting: hold my...

  • Sir Neko
    Sir Neko

    I love my Volcanic Orange Mini Cooper. But it gets to me so much when people call it yellow, it’s so not yellow at all.

  • Megexy slovak
    Megexy slovak

    TVR cars like TVR cerbera and TVR sagaris have their own unique pearlescent grape-cyan colours and sometimes purple colour

  • Harris Choudhry
    Harris Choudhry

    No one: Ford lighting: hold meh beer

  • maxxon99

    WTF? Higher insurance for different color???

  • Edoardo Pierucci
    Edoardo Pierucci

    The only white car I'll own is a Countach while I'm getting a roadhead in Miami Beach.

  • hayman taylor
    hayman taylor

    I drive a Fahrenheit GTI. It draws a *little bit* of attention.

  • Matthew aspbury
    Matthew aspbury

    In south Africa the colours white and silver are cheaper for insurance purposes aswell

  • AR Plays
    AR Plays

    Black is good.

  • Aaron Sharifi
    Aaron Sharifi

    nobody: Ford lightning: hold my beer

  • Emil Borchert
    Emil Borchert

    I'm waiting for matte paint to become a more popular option. Even boring colors look absolutely amazing in matte, gloss black? Ew. Metallic white? Meh. Matte black? Yes please. Matte white? Even MORE yes please.

  • bobobobinalong

    The real reason car colors were muted during WWII -- there weren't ANY civilian cars built during the war; the total production went to the military, so olive drab and navy blue.

  • Luis Ramirez
    Luis Ramirez

    Favorite color dark blue

  • Nathan D.
    Nathan D.

    I like Ford's old jalapeno red contrasted with black (the color of my current car), or a nice candy apple red contrasted with black or white.

  • Leakproofcow88

    John Deere Green

  • Dominic .Smart
    Dominic .Smart

    Don't mind me in my bright Yellow Suzuki Swift

  • Peter Zachos
    Peter Zachos

    The video starts at <a href="#" class="seekto" data-time="105">1:45</a>.

  • Petalflipper

    That's one thing I've liked about Subaru. They seem to consistently sell their vehicles in more interesting colors, albeit weirdly colored sometimes.

  • Ben Ives
    Ben Ives

    World Rally Blue

  • Evan Hicks
    Evan Hicks

    I think there's a product called plasti dip that will allow you to affordably change your car's color 🤣

  • Han Han
    Han Han

    I was expecting someone named no one saying that

  • Fish Santiago
    Fish Santiago

    This always happens when the world's manufacturing centers are ramping up production of warships. Every modern car color including red and burnt orange can be found on naval vessels from the same origin as the virus that's going around.

  • Caveman 915575
    Caveman 915575


  • Che Smith
    Che Smith

    Silver and grey cars are fucked when it’s raining, especially when it’s a bit dull outside and they don’t have any fucking lights on. Driving my little 30 year old shit box the windows fog up real bad can barely see them

  • Carolina Outdoorsman
    Carolina Outdoorsman

    Candy apple red

  • Vanessa ou yang
    Vanessa ou yang

    I have a white mobility van and a 1994 purple mazda, (as a cheap runaround). My daughter has a pink yaris and her boyfriend has a blue Honda. We make an awesome convoy 🛣⛽